
The San Antonio Express newspaper highlights the District 38 Texas House race. With many Texans focusing on a variety of matters other than politics, many believe this contest may come down to name identification.
As the article points out, "when it comes to the last names of candidates in the southernmost Texas House race, one of them has a different ring to it that might be enough, by itself, for a win." Of the candidates, Olivarez, Montano, Gonzales and Lucio, "The only one who is known is Lucio, because of his dad," said Victor Jackson, 50, a Brownsville police officer who was quoted in the story. "A lot of people just go by the name. It reminds me of Bush. Blood is a lot thicker than water. It will gather a lot of votes."
Eddie Lucio III, a lawyer living in Rancho Viejo, at 27 is the youngest of the candidates in the Democratic primary for House District 38. He obviously is the son of our local state senator.
Candidate David Gonzales, 34, of Harlingen, a prosecutor in the Cameron County district attorney's office, would like a chance to make the district better, but said the "senator's son" has an advantage.
Arnie Olivarez, 56, a Harlingen insurance businessman, said there needs to be more emphasis on experience  as in his experience.
The fourth candidate is Alfredo Montano Jr., 35, a lawyer who practices law in Cameron County.
Having personally experienced the power of positive name identification over an extremely well funded but lesser known candidate in my last campaign, I can attest to its value in evaluating a race between candidates. In my opinion this certainly give Eddie Lucio the advantage in the upcoming race.
As I noted in a prior post regarding the debates held at UTPA (shown next Sunday, Valley station Ch. 4, 10:00 a.m.) each of the candidates in this race who appeared that day seemed to be knowledgeable and articulate. Regardless of the outcome of this highly competitive and interesting race, I look forward to working with the winner as a part of our Valley delegation in order to move our community forward.

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